SHARE

Basic SEO for your client's website

What is SEO?

The full form of SEO is Search Engine Optimization. Search Engines like Google offer an option for users to search information online. When a person searches for your business name or a topic related to your business, your site needs to be listed as one among the listed search items.

What are things I need to keep in mind when my website is set up to ensure it follows basic SEO pricinples?

There are a few simple things you can keep in mind:

  1. Each page should have a meta title, meta description.
  2. Each page should have only one H1 tag
  3. The hierarchy of heading tags must always be H1 > H2 > H3. It is not advised to skip a tag
  4. All images must have an alt attribute
  5. I'd recommend compressing all images and videos to optimize webpage speed
  6. Make sure you upload a favicon for the website
  7. Make sure that the website is accessible
  8. Ensure that the platform you use automatically updates the sitemap.xml file
  9. Ensure manually that this map is submitted via Google Search Console

How do I implement these?

Most no-code platforms provide these options automatically, but some don't. So I'd advise you to check the list above with your website platform

What if I'm not able to use this checklist by myself?

You can hire a developer who can evaluate the site before launch and help you out as required

scroll to the right to see the full table >>
Feature / Platform
Webflow
WordPress
Squarespace
Shopify
E-commerce options
Available
Available
Available
Available
Custom domain
Yes
Yes
Yes
Yes
Maintain without developer
Possible
No, you may need help some to help with updates or troubleshooting on a regular basis
Possible
Not always possible, this depends on the site
SEO options
Available
Available
Available
Available
CMS
Best option
Available, but difficult to update common template easily
Available, but difficult to update common template easily
Available
Easy to modify design
Need a developer
Possible to an extent
Easy to learn to modify design
Possible to an extent