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Website Launch Checklist for Creative Agencies and Studios

What is a Website Launch Checklist?

A Website Launch Checklist is a guide for creative agencies and studios that will give a smooth experience for both the client and service provider on launch day

Website Launch Checklist for Creative Agencies and Studios

PRE LAUNCH:

  1. Ensure that you get the time and timezone of the launch correct to connect the domain
  2. Make sure that the website is responsive, i.e the website design does not break on any device size.
  3. Make sure the website is tested on at least 4 devices (large desktop, laptop, tablet -iOS & Android, mobile - iOS & Android)
  4. If it is an ecommerce website, ensure that the checkout functionality works properly
  5. Ensure that basic SEO is set up on the staging website

DURING LAUNCH

  1. Make sure you have the domain login credentials (like GoDaddy, BlueHost, Hostinger, etc.) ready.
  2. If the domain is connected already in another platform, make sure that the correct DNS records are edited.
  3. If the domain has email records, i.e. MX records set up, then ensure that these are not affected when you update the DNS records.

POST LAUNCH

  1. Test the website again on all device types
  2. Make sure you test functionalities of the website, scroll feature
  3. Test all links on the page
  4. If utm parameters are set up, ensure that the correct values are loading
scroll to the right to see the full table >>
Feature / Platform
Webflow
WordPress
Squarespace
Shopify
E-commerce options
Available
Available
Available
Available
Custom domain
Yes
Yes
Yes
Yes
Maintain without developer
Possible
No, you may need help some to help with updates or troubleshooting on a regular basis
Possible
Not always possible, this depends on the site
SEO options
Available
Available
Available
Available
CMS
Best option
Available, but difficult to update common template easily
Available, but difficult to update common template easily
Available
Easy to modify design
Need a developer
Possible to an extent
Easy to learn to modify design
Possible to an extent